The impact of outdoor advertising signs on urban life
The development of outdoor advertising signs is obviously gradually flourishing with the continuous acceleration of urbanization, the continuous development of the economy, the continuous improvement of living standards, the continuous development of transportation, the continuous frequency of people's outdoor activities, and the continuous strengthening of spiritual enjoyment requirements.due to the low cost investment and efficient communication effect of outdoor advertising signs, they are increasingly sought after by advertisers. it is this kind of outdoor media that ranks as the fifth largest media along with TV, newspapers, magazines and radio, which not only becomes the fashion coat of the city, but also plays a very important role in the city, and is one of the symbols of the city's commodity economic development and cultural literacy.
The impact of outdoor advertising signs on the city is determined by its own media environment characteristics, which mainly include geographical environment characteristics and human environment characteristics.geographical environment refers to the objective location of outdoor advertising, such as buildings, municipal facilities, commercial environment, etc;the human environment refers to the characteristics of local customs, living habits, laws and regulations, etc., and it is precisely because of the characteristics of outdoor media that outdoor advertising signs have a huge impact on the urban environment around us.
In the construction of urban image, outdoor advertising signs can disseminate the latest product information and advanced life concepts to people through written language and images, which not only enriches people's cultural life in form, but also subtly affects and leads people's life trends to a certain extent, and increases people's artistic aesthetic taste with dual functions of economy and culture.Therefore, it has an important influence and promotion role on economic development, consumption orientation, value orientation, urban culture, etc., as a vane of urban development, but also reflects the overall spiritual outlook of the city, and the content and form of dissemination and reflection are concentrated on the political culture, economic prosperity and other status quo of the city, which has great social significance.
