8 principles of store signs design

The store signs is the face of the store, which is the core external feature of the company, and reflects the brand identity and culture.the level of design, production and installation of signboards at the door often determines the attractiveness and influence of passenger flow.

1.Personalization, store signs design and production reflects the brand characteristics, reflects the category and business characteristics of the store.

2.Advertising, store signs are essentially wide, mainly play the role of publicizing store business content and expanding popularity.

3.Flow, the design of store signs should keep pace with The Times with the aesthetic concept of people in different periods, and accordingly optimize the material, technology, modeling and popular color collocation, keep up with the fashion trend.

4.Unique, the store signs design should strive to be different, unconventional, dare to use exaggerated images and words to reflect the unique style of the store, so that customers can have a spiritual shock and emotional resonance at first sight.

5.Economical, select suitable production materials and processes, pay attention to its economic practicality.

6.Bright, "bright" front signs and storefront can make customers feel good. The "bright" here refers not only to the brightness of the light, but also to the "bright atmosphere" that customers can feel through color or design.

7.Relaxed, highlight the relaxed atmosphere, consider the chain store signboard display curve, the store is neat and orderly, creating a relaxed and pleasant atmosphere.

8.Visualization, for customers, the core role of the store sign is identification. It is important for customers to be able to tell at a glance what products the store sells and what services it offers.