Design Principles Of Enterprise Signs

Ideographic principle. Logo is a kind of symbol with strong visual quality. Because of the simplicity of graphic symbols, it must be symbolic to show the personalized image of logo. Therefore, symbolism is the primary factor in logo design.

The principle of directness and generality of meaning. In the use of signs and symbols, attention should be paid to the selection of graphics and patterns that most people can understand and accept, and attention should be paid to avoid using difficult patterns to convey information.

The principle of simplification in transmitting information. At the beginning of seeking logo design, many enterprises and institutions hope that the final logo can convey as much information related to the enterprise name and concept as possible; As a result, many signs look very complex and the modeling structure is cumbersome. However, the human brain does not have the ability to quickly process and decompose complex patterns and information in a short time. When a pattern is too complex, our brain needs a long time to disassemble and distinguish what the individual elements in the pattern mean.

The principle of symbolic accuracy. Through the observation and Research on the logo modeling of enterprises and institutions in various industries in China, it can be concluded that many logo designs have the design problem of looking "serious" but actually "vague". Often a sign looks gorgeous and modern, but after careful consideration, it is found that the symbolic elements in the sign have nothing to do with the theme of the sign. The emergence of these problems stems from the inaccuracy of the symbolic meaning of logo patterns and symbolic elements. In other words, the symbolic patterns selected by such signs can not more accurately convey the information in the sign proposition.