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What are the three elements of outdoor advertising signs design?

Walking outdoors, you can see many large-scale advertising signs and signs of enterprises and businesses on the walls and roadsides of some large shopping malls. Or large luminous letters, or LED displays, or rolling light boxes, in fact, these are set outdoors, with a certain publicity effect, are outdoor media. To be correct, outdoor media is a communication medium that exists in public spaces.

signs

1.Radiation distance

On the relatively empty street, we will see a lot of advertising signs, the size of these advertising signs is large and small, the size of the signs of different target groups is obviously different, why is it set up this way, this is to consider the problem of distance, because some advertising signs need to radiate the long distance of the crowd, wide, so it needs to be relatively high, relatively large, and the other part of the advertising signs are close display, so the size is smaller, This shows that radiation distance is an important element of outdoor advertising signs design.

 

2.Adapt to the environment

In some other public service scenarios, many scenes themselves have certain attributes, that is, they are directed to the service and a certain group of people, then the advertising signs in this occasion should also follow this style or color, that is, to adapt to the environment, integrate into the environment, the overall effect will be better.

 

3.Mounting angle

If it is a multi-intersection with heavy traffic, which side should the outdoor advertising signs face, or multi-directional radiation, this is a question without a standard answer, we will see a lot of triangular huge advertising signs on the side of the high road, the designer expects the effect that people in each direction can see the advertisement at the best angle, indicating that the installation angle of the outdoor advertising signs is very important.

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